Squeeze-Z News

Some people I know find this idea no less than appalling, but Squeeze Z Hummus – the hummus in a squeeze bottle – seems like a promising product for the  American market.

To be honest – we thought it’s a hoax at first. True, Americans have a known tendency to do strange things with hummus, but Hummus in a Squeeze bottle – that’s way too strange.

Also, the initial name of the...

Former Israeli hopes to take US by storm with his innovation: Hummus in squeeze bottles.

NEW YORK – In recent years, the United States has become a major hummus giant: Sales of the chickpea paste skyrocketed, hummus-producer Sabra was acquired by PepsiCo for $4 million, and more and more hummus joints are springing up on the streets of New York. A new product made its way onto shelv...

Flavored hummus is becoming something of a trend. Until recent decades, hummus itself was relatively obscure outside of New York and other particularly cosmopolitan enclaves. But as the condiment (easy to make yourself  from mashed chickpeas, tahini, olive oil, lemon juice, and garlic) has become a healthy-eating staple, it has begun that inevitable American gastronomic journey from fai...

Once primarily known only as a staple in Middle Eastern and Mediterranean cuisine, that sumptuous chickpea, lemon juice and tahini puree we know as hummus (with the food’s spelling as varied as its recipe) has slowly been catching on in America. But there was just one thing it needed in order to be truly Americanized: a packaging makeover.

When Israeli entrepreneur Ami Blashkovsky i...